about

FRANCO B. VILLAGONZALO JR

Makati City 1203, Metro Manila, Philippines

+639209591883

franco.villagonzalo@gmail.com

Nov ’23 — May ’24 CREATIVE MANAGER, SOLAIRE RESORTS

Talent Development & Upskilling:
Led a talent development program, boosting productivity through up-skilling and training in new techniques and technologies, fostering innovation. Introduced cross-functional work flow in the creative production process.

AI Generative Tools Integration:
Pioneered AI tool integration (Midjourney, Adobe FIREFLY), enhancing content originality and halving conceptualization and execution time, establishing new benchmarks for developing creative marketing materials.

Advanced Online Tools Implementation:
Rolled out online tools improving project management and efficiency, reducing production timelines.

Operational Efficiency & Deadline Management:
Implemented agile methodologies, enhancing project efficiency and delivery, despite an increase in project scope.

Creative Direction & Strategic Planning:
Key in creative development and strategic planning, resulting in a boost in awareness and an increase in website traffic, leading projects that consistently surpassed expectations.

Mar ’22 – Sept ’23 CREATIVE DIRECTOR, GOBO CREATIVE INC.

Trains, manages, and mentors young creatives while managing fast paced deadlines consisting of both online and offline advertising for Superdrug UK. Leads the team in business building pitches and other diverse creative projects. Also handles and currently developing 360 campaign materials for ShippingCart, Defensil Isoproply Alcohol, and Watson’s brands Dr. G, Naturals, and Nutrabliss.

Sept ’21 – Feb’22 SR. ART DIRECTOR, DIGITAS, LEO BURNETT

Worked on McDonald’s, Wyeth, and Oreo. Developed social content, EDMs, and Influencer campaigns.

Sept ’19 – Dec ’19 CREATIVE CONSULTANT, HAVAS MEDIA ORTEGA

Tasked to conceptualize, design, and apply graphics and art direction for the SEA Games marketing and collateral materials to be used for promotions. Directed junior writers and artists to fast track production.

Dec ’17 – May ’19 ASSOCIATE CREATIVE DIRECTOR, NUWORKS INTERACTIVE

Specialized in conceptualization and production of engaging and entertaining communication materials for clients Unilever, Jollibee, Purina, San Miguel, and Belo in multimedia platforms most especially in digital. Mentored and developed a team of graphic designers, writers, and editors.

Jan ’14- current CREATIVE CONSULTANT (freelance)

A creative on-the-go. Recently worked with Netflix PH and developed launch materials for the movie Seoul Vibe. Services ad agencies handling P&G, J&J, and Mars brands for BBDO. Has also worked with ASPAC-DAN servicing Insular Life and CDO.. Acted as Digital Marketing Consultant for CorPlan Inc. Advertising handling Concepcion Industries brands Condura and Carrier, SLAC’s Doña Maria, and SM Our Home. Does all around creative work for small businesses owned by colleagues and friends.

Oct ’12 – Dec ’13 SR. ART DIRECTOR, LOWE & Partners

Handled regional brands Surf, Breeze, Selecta, and Magnum for Lowe & Partners. Conceptualized and produced cut through materials for print, digital, and tv for highly competitive FMCG brands while being mentored by award-winning industry leaders. Was involved in developing future communication plans for multinational brands located in Singapore, Thailand, and Shanghai.

2010 – 2019 LECTURER, DE LA SALLE CSB, SCHOOL OF DESIGN & ARTS

Holds lectures on Design Concepts (DESNCON), Graphic Design (GRAPDES), and Visualization (VISUALI) for Multi- Media Arts Students. Applies a modern approach to teaching by sharing lessons learned from the industry and years of practice in the creative field. Opens student’s eyes on how creativity is affecting cultures globally through advertising, film, fashion, etc.

Jan ’06 – July ’12 SR. ART DIRECTOR, TBWA\ SANTIAGO MANGADA PUNO

Conceptualized and executed 360° brand building campaigns for regional clients KFC, Visa, Tiger Biscuits, Shangri La, Pepsi, etc. Responsible and well-adept in the step by step process of producing outdoor advertising, print ads, web design, tv commercials, etc. Directed producers, photographers, film directors, and other talented individuals to achieve quality output that upholds the objective of both agency and client. Hands on; from storyboard sketches; to being behind the camera lens with the director; to presenting in front of the client. Trained and mentored and junior art directors/visualizers to be more efficient creatives by sharing short and simple ways to improve their working environment such as the proper use of computer applications, different methods of storyboarding and sketching techniques, idea generation, etc.

EDUCATION

2000-2005 DE LA SALLE UNIVERSITY-MANILA

Bachelor of Science in Business and Economics, major in Advertising Management.

2010* PHILIPPINE SCHOOL OF INTERIOR DESIGN

Studied different elements and principles of home interiors and design. Learning about history of Art & Architecture and how it is related to different furniture styles and trends. Learning practical knowledge that is applicable in different aspects of design. _^Unfinished*

EXTRA – CURRICULAR

ROTARY CLUB INTERNATIONAL, RIZAL WEST

Serves as a volunteer in socio-civic projects in impoverished communities in Metro Manila. A former Group Study Exchange Ambassador (South Korea 2009).

---

Let’s collaborate.

Leave your email address here if you want to know more.